This is a list of the top 100 trending topics in the US right now.
The data from this list was generated using our proprietary algorithm and trend curation process.
Note that the topics in this list aren’t fads (like new movies or video games).
Instead, these are long-term trends that are likely to see upward growth throughout 2023.
Top Trending Topics In The US Right Now
| # | Topic | Search Growth |
| 1 | TikTok Ads | 9,000% |
| 2 | Sustainable Aviation Fuel | 4,300% |
| 3 | Anc Earbuds | 3,233% |
| 4 | Gorilla Mind | 1,833% |
| 5 | Padel Racket | 1,271% |
| 6 | Brightwheel | 286% |
| 7 | Discoloration serum | 2,567% |
| 8 | MagSafe power bank | 99x+ |
| 9 | DTF printer | 99x+ |
| 10 | Gumroad | 361% |
| 11 | PCVR | 99x+ |
| 12 | Psychological safety | 317% |
| 13 | Digital twin | 213% |
| 14 | Non-Homogenized Milk | 99x+ |
| 15 | Side hustle | 292% |
| 16 | Booktok | 7,900% |
| 17 | Beehiiv | 8,900% |
| 18 | Preply | 1,720% |
| 19 | Numerade | 9,100% |
| 20 | Edtech | 175% |
| 21 | ESG data | 878% |
| 22 | Postbiotics | 2,350% |
| 23 | Zero trust | 840% |
| 24 | Plum face wash | 930% |
| 25 | Cat eye lashes | 675% |
| 26 | CBG gummies | 6,600% |
| 27 | Playtomic | 3,233% |
| 28 | Homelab | 213% |
| 29 | Regenerative agriculture | 592% |
| 30 | GitOps | 725% |
| 31 | Nanoplastia hair treatment | 99x+ |
| 32 | Drunk Elephant | 204% |
| 33 | Magnacut | 99x+ |
| 34 | Clove water | 740% |
| 35 | Clear whey protein | 6,600% |
| 36 | Avelo | 7,400% |
| 37 | Gaming earbuds | 411% |
| 38 | Portable power station | 515% |
| 39 | Japandi | 99x+ |
| 40 | Creator marketplace | 3,233% |
| 41 | Niacinamide dew drops | 7,600% |
| 42 | THC-P | 9,400% |
| 43 | Pickleball shoes | 1,133% |
| 44 | Power grip primer | 7,600% |
| 45 | Cybersecurity bootcamp | 2,300% |
| 46 | Aklief | 99x+ |
| 47 | Lab grown diamonds | 669% |
| 48 | Sea moss gummies | 4,600% |
| 49 | Mushroom lamp | 675% |
| 50 | Eco laundry detergent | 87% |
| 51 | Shopify developer | 124% |
| 52 | Bakuchiol cream | 1,600% |
| 53 | Blinkit | 9,700% |
| 54 | Niacinamide moisturizer | 3,033% |
| 55 | Owlet Dream | 8,400% |
| 56 | Wordtune | 5,800% |
| 57 | Surfer SEO | 6,700% |
| 58 | Fluted panels | 4,750% |
| 59 | Crypto casino | 1,880% |
| 60 | Talkiatry | 7,900% |
| 61 | Cold plunge tub | 7,200% |
| 62 | Momcozy | 99x+ |
| 63 | Buzzcast | 7,900% |
| 64 | HHC edibles | 417% |
| 65 | Quillbot | 8,800% |
| 66 | LoyalFans | 9,200% |
| 67 | HHC vape | 8,700% |
| 68 | Zoroto | 99x+ |
| 69 | Bamboo pajamas | 669% |
| 70 | AG1 | 2,250% |
| 71 | Instagram Lite | 310% |
| 72 | Wordhippo | 450% |
| 73 | Vevor | 4,900% |
| 74 | Moss agate | 311% |
| 75 | Malatang | 631% |
| 76 | Gellyball | 7,500% |
| 77 | Carbon credits | 500% |
| 78 | Figma fonts | 2,167% |
| 79 | Magic Mushroom Chocolate | 1,660% |
| 80 | User-generated content | 426% |
| 81 | Banana ketchup | 93% |
| 82 | sssTik | 8,300% |
| 83 | Lfp Battery | 1,038% |
| 84 | Permanent jewelry | 7,300% |
| 85 | Bigotti | 1,320% |
| 86 | Lofi music | 482% |
| 87 | Tofu cat litter | 957% |
| 88 | Crochet plushies | 3,700% |
| 89 | Tinted serum | 1,950% |
| 90 | Hyperfixation | 929% |
| 91 | Sendwave | 6,800% |
| 92 | Pimple patches | 2,300% |
| 93 | FinOps | 1,700% |
| 94 | TikTok SEO | 6,300% |
| 95 | Freshservice | 194% |
| 96 | Scent beads | 481% |
| 97 | Heatless curler | 7,800% |
| 98 | Niacinamide body lotion | 1,229% |
| 99 | Airport sleeping pods | 329% |
| 100 | Mushroom Chocolate | 254% |
With that, here is a collection of trending topics worth keeping an eye on:
1. Tiktok Ads
5-year search growth: 9,000%
Search growth status: Exploding
Description: TikTok ads appear on a user’s For You page (although they're currently testing search-based ads). While there are various TikTok ad formats, including images, spark, pangle, and carousel, the most common form is video. Video ads last 5 to 60 seconds and typically include a display image, brand or app name, and text about the promoted product or service.
2. Digital Twin
5-year search growth: 213%
Search growth status: Exploding
Description: Digital Twins are virtual, 3D duplicates of real-world assets that can be tracked and manipulated through software. Interest in digital twins is growing mainly because they are seeing new applications in several different industries (manufacturing, construction, supply chain, etc.).
3. Side Hustle
5-year search growth: 292%
Search growth status: Exploding
Description: A side hustle is a small business that someone does "on the side" (aka not full-time). Side hustles are generally designed to be relatively small businesses that support an individual's lifestyle vs. becoming a large enterprise. However, many people have turned their side hustles into substantial businesses.
4. CBG Gummies
5-year search growth: 6,600%
Search growth status: Regular
Description: CBG gummies are flavored soft candies made with full-spectrum CBD oil. Cannabigerol (CBG) is the acidic form of primary cannabinoids like CBD and THC. These snacks are similar to CBD gummies, containing only non-psychoactive cannabinoids. These gummies can help with anxiety, stress, depression, and focus.
5. Bamboo Pajamas
5-year search growth: 669%
Search growth status: Exploding
Description: Bamboo pajamas are sleeping garments made from all-natural fibers. These pajamas are made of 95% bamboo viscose fabric and 5% spandex. The material has better breathability, sustainability, and softness compared to traditional cotton pajamas.
6. Brightwheel
5-year search growth: 286%
Search growth status: Exploding
Description: Brightwheel is an online communication platform built to connect schools and teachers with families. Brightwheel allows parents to track their children’s progression by providing channels for communication with teachers and displaying the student curriculum for the year. On the administrative side, Brightwheel automates managerial operations for teachers and enables supervisors to manage classrooms more efficiently.
7. Permanent Jewelry
5-year search growth: 7,300%
Search growth status: Regular
Description: Permanent jewelry does not have a removal clasp like traditional jewelry and the ends are welded together. It's a style piece for couples to wear as a sign of commitment. It's often worn as rings, bracelets, and anklets and it has gained popularity because of the bold style low maintenance.
8. Drunk Elephant
5-year search growth: 204%
Search growth status: Exploding
Description: Drunk Elephant is a skincare product manufacturer known for using natural ingredients. The company analyzes the pH levels of its ingredients and only includes those that are easily absorbed by the skin. Drunk Elephant has gained popularity recently due to their experimental nature, commonly mixing different serums and creams to develop new products.
9. Regenerative Agriculture
5-year search growth: 592%
Search growth status: Exploding
Description: Regenerative agriculture is an approach that aims not just to limit damage from agriculture, but actually use it to improve the environment. Implementing regenerative agriculture on 190,000 acres of farmland can remove around 173,000 metric tons of carbon dioxide yearly (the equivalent of yearly emissions from over 37,000 cars). Plus, early data suggests that regenerative agriculture can be profitable over the long term.
10. Banana Ketchup
5-year search growth: 93%
Search growth status: Exploding
Description: Sweet twist in traditional ketchup. Popular in The Philippines, banana ketchup uses the same base ingredients (tomatoes, vinegar, etc.) as regular ketchup, but also contains pureed banana.
Conclusion
That wraps up our list of current trending topics worth keeping an eye on.
There are a few “big picture” patterns in this list. For example, many of the trends (clove water, postbiotics, etc.) are related to natural health. And many others (gaming earbuds and sssTik) are tech-focused.
We plan on keeping this list updated on a regular basis. So check back soon for updated data and trends.
